What is it?

George Kiel’s Kick & Roll Classic 3-On-3 Basketball Event is a sneaker-themed basketball event – a staple of the BlueLite Festival – that creatively and uniquely brings the world of footwear, hoops and charity together to life. This is our generation’s Hoop It Up 3 X 3 but with a sneaker twist and for an amazing, noteworthy Kiel Colon Cancer cause. Imagine a state-of-the-art, multi-court facility filled with friendly competition, the widest and craziest array of footwear, tons of vendors, some of the most delicious food trucks, the latest tunes from our in-house DJ, celebrities on hand serving as sneaker judges (and selecting participants for our sneaker-themed awards) and YOU converging for an amazing cause.

Lace up, participate and experience the biggest sneaker-themed basketball event in the USA.

Why does it exist?

Our CEO George Kiel (also, the co-founder of coiski and former host of Nice Kicks’ “Sneak Peek” sneaker series) and the minds behind the Kiel Colon Cancer Foundation host the Kick & Roll Classic 3-on-3 Basketball Event, as part of BlueLite, to raise awareness for colon cancer, a disease that took Kiel’s mother in March 0f 2014. The event is dedicated to educate the public about colon cancer, honor colon cancer survivors, encourage a healthy, active lifestyle, advocate for appropriate screening measures and generate revenue for colon cancer research. Read George’s personal story on why he started the event and the Kiel Colon Cancer Foundation here.

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